Coven is a female members-only community in Africa dedicated to empowering women and revolutionizing womanhood. The community offers a safe space for women to share experiences, provide support, and access educational resources. Targeting women of all ages who value inclusivity, support, and community, Coven aims to make a positive societal impact. They required a strong brand identity to communicate their core values, vision, and mission effectively, addressing inconsistencies and a lack of cohesion in their existing branding.

The brand identity needed to reflect Coven’s warm, inclusive, and empowering personality. The goal was to create a friendly, approachable, and supportive brand with a touch of sophistication and elegance.

The outcome was a custom-designed logotype that combines receptiveness with sharp edges, symbolizing strength and empowerment; warm and inviting colors, including shades of pink, purple, and orange, were chosen to represent the brand’s feminine and sophisticated personality; elegant and legible typography was selected to enhance the brand’s approachable and supportive nature; custom illustrations and carefully curated imagery.